Twisted Rope connects what your business can do with the markets and customers it can serve. We bring brand, revenue, and digital architecture together to help you identify opportunities, reach the right buyers, and build a commercial system that supports growth.
You may be entering a new market, taking a technology toward commercialization, or expanding sales beyond established relationships. You may need your positioning, prospecting, and digital platforms to work together more effectively. Or you may be preparing the business for a future ownership transition.
Each situation starts with different questions:
01 | Where can we compete?
02 | Which buyers fit our capabilities?
03 | Why should they choose us?
04 | What needs to connect so we can pursue that opportunity consistently?
We help answer those questions and build the commercial foundations to act on them.
Digital transformation initiatives delivered across branding, CRM, and funnel infrastructure
Average increase in marketing-qualified leads (MQLs) through targeted funnel infrastructure (over a 6 month period)
Both on commercial infrastructure we built Ingredients PLUS to American Sugar Refining. Nügredient Solutions to Guardian Capital.
Building commercial systems for industrial and manufacturing businesses.
An engagement can begin with brand positioning, market development, or a digital platform. We start with the business need and connect the work as it develops.
Give the right buyers a clear reason to choose you.
Positioning, messaging, identity, and digital expression that communicate your strengths and make your value easier to understand.
Connect your capabilities to the right commercial opportunities.
Identify suitable markets, understand buyers, sharpen the offer, and structure how prospects become qualified opportunities.
Build the infrastructure that supports commercial execution.
Connect the platforms, information, and workflows that support customer relationships, commercial activity, and operational handoffs.
AI helps us research markets, examine capability fit, organize buyer evidence, and prepare more focused prospecting. Applied within a defined method, it supports faster analysis and more repeatable commercial workflows.
Human judgment shapes the work throughout: selecting opportunities, testing assumptions, interpreting evidence, and deciding what to pursue. We connect AI to the business questions and processes it needs to support.
The Commercial Multiplier Index assesses the maturity of your commercial system across six connected domains:
The assessment helps establish priorities: what already supports growth, where stronger connections are needed, and which investments should come first.
